.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in venture capital each year, have actually increased almost $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That lag results from market concentration, improved regulative stress, and economic uncertainties.ADWEEK consulted with 5 VCs that continue to acquire adtech business, in spite of these problems, concerning what they are actually looking for as well as what they prevent. Possibly unsurprisingly, these clients are actually targeting chances in privacy-focused modern technologies and industry-specific areas such as linked television.